Assoclima

From the Analysis with the Customer, the main message has been defined: the User will be informed immediately from the homepage about a solution (The Heat Pump) that will saving on energy bills, on how to access economic incentives, on reducing costs consumption and how it can respect the environment.

The videos will be the true “Soul of the Site!”
Drawn and animated, they will describe the product and make the user understand the use, savings and potential of the Heat Pump.
1. Main video on Homepage
Summarizes all the main topics of the site: Savings, Incentives, Consumption, Environment
2. Heat Pump Video
Schematic animation on how a heat pump works and its main applications: Apartments, Villas, Condominiums
3. Videos to communicate investments and incentives
Some animated graphs to convey an idea of savings and thoughtful investments and in any case with economic returns
4. Environmental protection and low impact video
Some animated examples on energy saving and environmental protection

In the look&feel definition this is what emerged:
“the videos will dictate the graphic mood, everything will be adapted to the style of the animations“