Arena Swimwear

The project involves developing infographics for Arena’s new app: idOO.

By holding their smartphone near the idOO NFC tag on the product, the user will be prompted to download the app. If the user has already installed it, a product information screen will appear, guaranteeing product authenticity.

These are the benefits of the device:
– User experience study for a smartphone app that allows users to verify the authenticity of Arena products via an NFC tag (idOO);
– User experience study for a smartphone app that allows users to access content and additional information about Arena competition swimsuits;
– Lead generation activities to expand the customer base;
– Increase the sense of exclusivity in owning an Arena swimsuit by creating an Arena club or a reserved area;
– Offer users ongoing product support, from purchase to daily use.