YouthPowerEU
The YouthPowerEU Advocacy Campaign
by Eduxo APS
Input – Milestone & Limitations
Output – Brainstorming
Concepts
“Lɜ giovani non hanno alcuna voce in Parlamento europeo”
Baloon
Intended as a graphic embodiment of the act of saying and affirming a concept contained within it.
The capital letter expresses a strong tone of voice and authority
Flag
Intended as a finishing line and/or message stability element
(planting a flag, fixing or remaining firm on a position, under the same flag etc etc).
Its inclination expresses dynamism
Logo: the fundamental “ingredients”
Just a few measures and alignments
Final result
Campaign Claim
VOTA IL FUTURO!
Abbassa l’età della candidatura
a 18 anni per l’Europa di domani!
Logo&Claim – contract version in 2 colors combinations
Logo&Claim – extended version in 2 colors combinations
Social Guidelines
Optimized for Cover 4:4
First slide optimized for Cover 4:4
From the second slide on
Some patterns with star
Various combinations with backgrounds and typography
Various examples with paper, stars and noise background
Various combinations with stars, images and typography
Manifesto
Reels Ambassadors & Testimonials
Intro:
YouthPowerEU&EDUXO
Duration time: 8s
Content:
YouthPowerEU&EDUXO
Video, Audio Speaker, Jiingle, Subtitle and UI/UX Simulation
Duration time: variable
Outro:
YouthPowerEU&EDUXO
Call to Action to the Petition
Duration time: 7s
Color palette
Differences between Reels Ambassadors and Testimonials
#f8e484
#8ac3fc
Video Spot
Storyboard section 05-06
Duration time: 8s
“Guardati intorno! Lз giovani d’Italia sono il cuore pulsante dell’innovazione, della creatività e del cambiamento”
Storyboard section 08-09
Duration time: 25s
“Attualmente, l’età minima
per candidarsi alle Europee
in Italia è ancora fissata a 25 anni, escludendo una grande parte della popolazione: la fascia giovanile. Anche perchè quasi nessuno viene candidato al di sotto dei 35 anni. L’Italia e la Grecia sono gli unici due stati UE a prevedere un’etá cosi alta, la piú alta d’Europa.”
Storyboard section 12
Duration time: 9s
“La strada verso un futuro migliore passa attraverso
le tue azioni. Unisciti a noi
per un’Europa più inclusiva
e rappresentativa”
Section 01
Duration time: 12s
Keep clean the location😉in post-production
Section 03
Duration time: 7s
How to simulate a debate that doesn’t exist… only in post-production😉
Personalized email signatured
Flyer
Front and back & some Pictograms
(Photo courtesy by Ilia Pantsulaia)
Trifold
Mondo Internazionale – Policy Brief
Photo courtesy by Ilia Pantsulaia & The Ambassador Chiara Merlin
Behind the Scenes
This project is not only the result of lines of code and creativity, but above all, of heart!
A heartfelt and affectionate thank you to Cristina Capoccetti and Isabella Sofia De Gregorio,
two extraordinary people who supported me with kindness, patience, and trust.
Your presence, your advice, and your love have brightened every step of this journey.
Without you, this project would have never come to life.
With infinite gratitude❤️
© Eduxo APS 2024/2025. No use without permission.